Overview: Create a sales booklet to send to ad agencies, giving an overview of Kennedy Marketing Group's history and services. For this project, I was instructed to bypass company brand standards to attract a different market. End Product: 8.5 x 11 saddle-stitched booklet, printed on 100 lb. gloss book.
Objectives: Design a visually appealing booklet, to attract the attention and curiosity of ad agencies. Keep the text short and to the point, utilizing bold graphics to visually demonstrate services.
Supporting Print Materials
Illustrated Icons
Color
Typography
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Layout, design, composite images, & copywriting by Sean Murphy.
Additional copywrite by James Kennedy & Michele Bombardier.